whose branding needed to reflect the sophistication, naturalistic sensibilities, and romantic undertones inherent in her work. The challenge was to design a cohesive brand identity that seamlessly integrates her creative direction expertise with her personal aesthetic — evoking the charm of an Italian summer by the sea.
The logo was developed using a custom-edited typeface derived from Bogart, chosen for its refined yet expressive character. A bespoke floral motif was crafted from the letterforms of the typeface, ensuring consistency and a seamless connection between typography and iconography. This flower-inspired design serves as a signature visual element across brand collateral, capturing both her organic style and thoughtful approach to storytelling.
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